In order to adapt to the ever-shifting digital landscape, Society Tea partnered with us in order to stay on top of the game. Everyone loves the “Society wala Chai” but it’s much more than just the Tea, it’s the experience, the weather & that nostalgia that created the base for our always-on-content approach.
The goal was to curate content that gives the brand a clear, identifiable personality that is backed by a unique pastel design language. A visual image that audiences can better understand & engage within the digital space.
To date, we have managed to grow the brand’s social presence, seeing a jump from 11K to 21.8K followers with a growth rate of 47.73% on Instagram. This success can be attributed to organic traction along with occasional paid promotional pushes.